Profitable Content Marketing - Why You Need to Create Your Own Content (PLR Sucks)

Content Marketing is a great way to bring in regular prospects and profits. It has worded great for me and my students for years.

And you do want regular prospects and profits, right?

Creating your own content

You need to be able to create your own content. The biggest reason for this is that your prospects are attracted to your voice.

I'm not talking about the actual audio sound of your voice. Prospects are attracted to your voice - and by "voice" I mean these 2 things:

1) How you approach problems, and

2) How you solve problems.

You've probably never heard of this before, because to my knowledge, I'm the only one that teaches content creation this way.

When you create content in this way, people will want to go further with you. By the time they get to the end of your content and reach your call to action, they are thinking "how can I get more from this person?" And there is your call to action waiting for them.

But what about PLR?

"But Jeff, what about PLR? Why do you think it is so bad and must be avoided?"

OK, let's make sure we are on the same page here. PLR stands for Private Label Rights. What this means is that someone else has created the content for you and you are paying for the right to use it and claim it as your own.

PLR has become fairly popular online, especially as a "solution" for those who believe they cannot create their own content.

So let me share with you a few reasons why I believe PLR sucks:

1) Someone who is writing content for everyone to use is not writing in your voice. They are not approaching problems and solving problems the way you do, in your voice.

2) The name of Private Label Rights is very misleading, as it is not really "private." Any one who pays for it can use it. That means content you are promoting as yours can also claim and promote it as theirs.

3) Let me bring this home to you with an example. Imagine you think you have a private relationship with your spouse. You naturally believe you are the only one married to and with this person.

Then one day you go to a restaurant and see your partner with someone else, another partner. Once you get over the shock, what are you going to be thinking about your partner?

Exactly. Which is why you don't want your prospect finding "your content" claimed by someone else too.

My Challenge to You

Are one of the folks who believe you can't create your own content? Then you're invited to catch my webinar called "How to Create Profitable Content in 20 Minutes or Less" when you visit http://JeffHerring.com/create-profitable-content

This is one of my famous Results Now Webinars, where I will take you step-by-step through the process of creating your own content is less than 20 minutes. If you don't catch the webinar live you can catch the Webinar Rebroadcast and get the same results.

Brought to you by Jeff Herring - The King of Content Marketing

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Online Writing Cheaters Using PLR Writing Software Schemes Considered

Okay so, if you were wondering what PLR writing software is, or what PLR content means then let me explain it to you. PLR stands for "Private Label Rights" and this is content which has already been prepared on a given subject or many subjects which you can use in whole or part in producing your own. Now then, before I start I'd like to warn you not to use such strategies because they are unethical and because depending on the industry you are in they can get you in a lot of trouble. Let's go ahead and talk about this for a few moments.

In some sectors of our economy it is actually against the rules and regulations to use PLR articles because you are putting your name on something you did not write, therefore falsely misrepresenting yourself as an expert in the subject to your potential customers. Now then, whereas it is true that many professionals in the industry don't write all that well, so they'd like a little hedge, that doesn't make it okay. If you are in the financial services industry the SEC prohibits you from using PLR, and that would be anyone in the insurance industry, a financial planner, a certified accountant, or a stockbroker.

In some states there are duplications of those rules for the financial industry, and some states have rules for real estate professionals and doctors, not to mention a number of other professions. Their thinking here is they don't want someone to put their name on prewritten reports or expert articles that they did not write. Now then, let's say that you are putting up content on a website or producing online articles to distribute and maybe you just sell some sort of ridiculous trinket online, and you think you aren't hurting anyone by using PLR software.

Well, just because there are no laws prohibiting it in your sector (yet) doesn't mean it is ethical. Just because something isn't illegal doesn't mean it is right. Trying to justify that it is okay to do something just because it isn't illegal is a bunch of silly nonsense because if you are trying to misrepresent yourself as an expert or upgrade your credibility when you don't know what you're talking about, and you are trying to sell the customers - it is ruthful dishonesty. Although the concept of PLR might sound intriguing on the surface, when you stop and think about it, it is rather disgusting isn't it?

Rather than becoming an online article cheater using such PLR writing software schemes, I invite you to do it right, prepare your own content, practice your writing a little bit, and show that you really are an expert in your field and not hiding behind some mask pawning off someone else's work as your own. Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Writing Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

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What You Need to Know About Writing Ebooks With PLR

If you are considering different ways you can promote your business, you may be considering using ebooks with PLR as an option. This is one of the hottest and most cost effective ways to market your products or services today. As fabulous as this marketing option is, there are some things you will want to keep in mind if you want to put this marketing method to its fullest and best use possible.

Getting Your eBook Written. The very first thing you need to consider when using ebooks with PLR for marketing purposes is actually writing your book. Some people can turn out a great eBook in a week or two if their schedule allows. Others are not born to be natural writers, and if you are part of the latter group of people, you may want to consider outsourcing your eBook to a ghostwriter to complete for you. You will want to start with a great topic that ideally creates some kind of need or firms up the need for your products or services without being a 100-page tell-all. Nobody wants to be sold to for 100 pages of text!

When Your Book Is Written. You may think that once a book is written, it has to go to a publishing house, be reviewed by editors, returned to you for revisions, and even granted the honor of being published (or turned down for publishing). There are still some traditional publishers that operate that way, but with ebooks with PLR, you take control of the publishing yourself. PLR means "private label rights." With a Private Label Rights publishing house, you submit your finished project to the publisher along with the publishing fee, and then your book is published. It's as simple as that.

The Timeline. The timeline is likely a huge concern for you if you are considering writing ebooks with PLR. The good news is that you can turn your book into a published item that's ready to sell within a few weeks' time. It may take longer if you want your publisher to prepare the artwork for your cover, if you request professional editing services, or if you require some other special service. However, even in the worst case scenario, it may be about three months out from the time you submit the file to the time you are ready to start selling your book.

For many people who use ebooks with PLR for marketing purposes, they will sell the book on their own website as well as affiliated websites. Some will offer it for free to help create a need without obligation, and others will use it as part of their income generation sources by selling it for a small fee with a shopping cart feature. These ebooks can also be sold on numerous other sites, too, so you certainly are not limited to where you can sell your eBook or how much money you can generate from it. Take time to learn more about what these ebooks can do to boost your marketing efforts.

Scott Bennett is a writer and researcher on ebooks with PLR [http://jscottbennett.com]. Save time and money by getting in-depth info on this subject at this website: jscottbennett.com [http://jscottbennett.com]!

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How to Market PLR EBook

PLR products are rapidly increasing in popularity. Many individuals are seeing them as a relatively easy way to make money online and they are. When you buy a private label rights product, like an e-book, you gain the right to edit that e-book, add your name as the author, and sell as a new product. You are selling a product you did not create from scratch. The buying, re-branding, and selling of PLR product is not just a neat concept, it is also a goldmine. If you play your cards right, this online moneymaking opportunity can replace your current full-time income and then some!

The first step in making money with PLR e-books is to buy them. Many websites and individuals sell them. When making your choice, consider your initial investment. Buying single PLR e-books is nice, but you may end up paying more. Subscription based services tend to give you access to new private label rights e-books every few months. You should receive a discount when buying in bulk. Your initial investment is important. The less you spend, the easier and quicker it is to turn a profit.

The next important step in profiting from the re-branding and reselling of PLR e-books is determine your selling methods. Luckily, you have many options. Most create a sales page. To do this, purchase a cheap domain name and small web hosting packages. Good sales pages consist of eye-catching graphics, chapter summaries, content excerpts, and customer testimonials. You also have the option to do business with a third-party website, such as Lulu.com. These websites are already established with traffic, but they do take a percentage of your sales. If you want to retain the most profits, create your own sales page.

As previously stated, good sales pages have content excerpts from the book, chapter summaries, reviews, and eye-catching graphics. Unfortunately, that is not enough. There are millions of websites and thousands of other similar sales pages and e-books. To increase your profits, you must market your sales page. Just because you list a product for sale online, it does not mean it will sell. Yes, some individuals will find your e-book through a standard internet search, but relying on this alone limits you.

You now know the importance of marking a PLR e-book you re-branded and are selling, but what are your marketing options?

Google AdWords. This program is easy, affordable, and a wise marketing choice. So, you have a sales page where your e-book is listed for sale. To drive traffic to that page, create a Google AdWords account. You are able to create your own advertisement. Along with that, you choose keywords. These keywords are very important. You are selling an e-book, but so are thousands of others. You can use the phrase e-book, but expand from there. Great examples include e-books for sale, debt consolidation e-books, and so forth. Focus on the general theme of e-books for sale and then the theme or subject your book covers.

What is ideal about Google AdWords is the cost. You can set a budget. If you are just starting out, set your limit at $200. You are only charged when someone clicks on your ads, not every time they appear on a website. This not only saves you money, but also ensures your money is wisely spent. If you set a budget, your ads automatically stop appearing after $200.

Article directories. Article directories are ezines were user-based content is submitted. To capitalize on this free advertising, create articles. Write articles related to the product in question. If selling a how-to internet marketing book, share a few tips in the articles, but leave your readers wanting more. Put a link to your sales page at the end of each article. Most importantly, articles submitted through directories expand and grow. Usage rights are given to others. A blog writer may take your article and post it on their website, but they must leave your name and links intact. Within days, one of your articles can spread across the internet, leading to more sales and income.

Mentioned above were just two marketing ideas for selling a re-branded PLR e-book. Think outside of the box. Market your products online, locally, through message boards, start an affiliate program, and so forth. In fact, your options are endless.

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How To Use PLR WordPress Themes

Private Label Right WordPress themes is an amazing opportunity for you to benefit in many ways. By using the various PLR themes available throughout the internet, users can gain many new income streams in addition to having some high quality material to give their customers. By becoming a collector of private label right themes, you have many options and I intend to address some of them in this article.

Backlink building is something highly sought out for gaining a higher ranking in Google. By having private label rights to WordPress themes, you have an unlimited source of free links to work with. By changing a themes name, author and author URI, you create a "unique" theme in the eyes of many directories. Add on a finishing touch of adding your site URL with anchor text using the keyword your trying to rank for, you can easily add your new theme to many top level directories (including WordPress.org) to be freely downloaded by users.

One of the best things about having themes with PLR, is that you can easily build a membership site with them. With the high demand of private label right WordPress themes, you can build a respectable size membership base of buyers just itching to pay you money for high quality themes that they can rebrand themselves. There are many plugins available on the internet to build a membership site with. The most common free plugin would be the S2 members plugin, while a quality premium plugin would be magic members.

In addition to both of the previously mentioned methods, another good one is by using them as bonuses. When you have PLR WordPress themes, you can easily incorporate method one of rebranding each theme with your own links while using this method of distributing them. By having access to these type of themes, you can take them and distribute them as bonuses to your existing product base, to affiliate offers and even any new products you decide to come out with.

As you can see there is more than meets the eye when dealing with WordPress themes, especially those with private label rights attached to them. Hopefully, I have addressed some of your concerns in this article and given you some new ideas to use these resources in your own business model. Good luck in your ventures and please come back to get even more WordPress related information.

The possibilities are endless in what you can do. To get more information you can go to Free WordPress PLR [http://www.freewordpressplr.com] to gain new tips and tricks to use for your WordPress related material.

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