Private Label Rights - Lessons Learned From the PLR Product Creation School of Hard Knocks

PLR (private label rights) products as an entree into the world of internet marketing intrigued me when I learned of it. Much of the work of creating the product is already done for you, so it gives people, particularly internet marketing novices a good starting point. So I decided to give it a whirl.

I just completed my second PLR product and I wanted to share some of what I have learned from the process in the hope you'll find it helpful.

Some people use private label rights products as a way to explore the viability of particular niches. If your explorations go far and wide you'll have lots of products scattered in lots of niches all over the place. Then if a particular niche proves to be promising, you can focus in on it.

Nonetheless, there is a large downside to scattering your efforts. If your PLR products are scattered in different niches you have to market each from scratch. When they are in one niche you can leverage the marketing and you'll find yourself in the happy position of being able to offer back-end products. So the lesson here is to find a niche as early in the process as possible--once you are certain there is a market for your products.

Once you get going, keep the products coming. Some marketers recommend that you have other products in the pipeline even before you finalize your current product. This is a good strategy because you'll always have something going. But don't be tempted to give the current product short shrift in the marketing area because you are so busy developing the new ones.

That's because the dirty little secret of product creation is that if you do it right, you'll spend at least as much time marketing the product as developing it. In fact, it is your marketing, as much or even more than the product itself, that will determine its success.

So how do you fit everything you'll want to do in a day that only lasts 24 hours? Here are some suggestions.

• Outsource all the techie stuff. Let a webmaster create your website and set up your shopping cart items. Your time is better spent on product development and marketing.

• Be organized. Good organization will save you lots of time and headaches.

• Plan ahead. If you are going to do a seasonal product that is highly time-sensitive, give yourself plenty of lead-time so you can get it to the market in time.

• When choosing your PLR product, find one with lots of extras. Most come with a sales page and some graphics, but some include extras such as pre-written e-courses, suggested keywords and Ad-Word text and other goodies.

• The best piece of advice I can give you is that having a system and being organized really saves you time when developing and marketing your private label rights product. I found that one out the hard way (smile).

Does the idea of developing private label rights products intrigue you? Subscribe to this FREE, content-rich newsletter and learn about this and other ways to be successful online from veteran internet experts. [http://www.plrlearnhow.com]

Ellen@facesandfortunes.com or (215) 722 2453

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