The Difference Between Resell Rights and Private Label Rights

When you are first starting out in internet marketing, the different product rights that are available to you to buy and sell can be quite confusing, so this article sets out to explain the difference between the main ones: Private Label Rights and Resell Rights.

Resell Rights

Many software products and ebooks in the field of internet marketing, are sold with resell rights included. With Normal Resell Rights packages (also known as Resale Rights), after you have purchased the item you have the right to sell it onto your customers and keep 100% of the profit. However this is only in accordance with the terms and conditions attached in the license for each product and there are usually restrictions attached, such as not being able to alter any of its content in any way, not being able to put your name against it as author or owner of the copyright of the product, and you might be required to sell it at a certain price. Products with Master Resell Rights (MRR) included allows you to resell the product AND you may also grant your customers the right to sell it. As the name suggests, you become the master of the rights and therefore what you do with the rights of a product is solely up to you. This is especially true if you purchase "full" Master Resell Rights. In this case you are able to resell Normal Rights or allow customers to purchase the Master Resell Rights too. As you might expect, MRR products generally cost more because of the greater earning potential.

Private Label Rights

Products with Private Label Rights (PLR) enable you to have your own product without having to create one from scratch yourself. The licenses associated with PLR products are usually more relaxed than those with Resell or Master Resell Rights and there are many options available to you. Unless the license states otherwise, you are usually able to take the content and modify as you wish to turn it into something new, and add your name or your company name to it as the author. Typical PLR products are reports and eBooks and you can either add to it, or break the product down into smaller chunks and use it as a series of blog posts, or auto responder messages for example. There are some products which offer both Resell Rights and Private Label Rights as part of the deal. This enables you to alter the PLR product to create something new with your name attached to it, then generate an income by selling the resell rights to others. By knowing these rights you can see how powerful they can be towards your online career and marketing efforts. Both PLR and MRR products will enable you to generate leads, offer your customers quality information and earn a residual income. Not all products are created equal though, so it is important to check the terms and conditions of each individual license that you purchase.

Lisa Oliver is an internet marketer and worked in sales and marketing roles for 15 years before setting up her own business. Using attraction marketing techniques Lisa generates multiple streams of income online and also assists others to do the same.

Find out more about her home-based business opportunity [http://lisa-oliver.com/opportunities/the-six-figure-mentors/] and to receive your FREE 7 Day "how to market online" bootcamp delivered straight into your inbox visit [http://thesixfigurementorsuncovered.com]

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